Creators First Project
Creators Initiative · Studio Data

From Idea to Production.

A data-driven feature release, shipped end-to-end by Studio Data BA.

1/3
of the new users
End-to-end
performed by BA, idea to production
A creator at a crossroads, choosing between the comfort zone and the road to pursue an idea, with a castle on the mountain ahead
EB
Eyal Bourstein
Studio Data
RM
Rodi Morozov
Studio Data
Arrows / Space to navigate · 1-9 to jump
01
The Problem

Most new users leave before real engagement.

Earlier in the funnel
25%
don't even reach Start Exploring.
They open the builder, take no basic action, and leave, the first-session bounce.
Deeper in the funnel
70%
don't reach Start Working.
Never place 8 components, add a library, or reach a published page.
How we measure
Measured in the user's first 7 days · earliest of any of:
Start Exploring
  • 2nd added component
  • 1st added media
  • 1st added page
  • 1st added library
  • 2nd site created
  • 1st completion date
  • 2nd session
Start Working
  • 8th added component
  • 1st added library
  • 6th added media
  • 1st added page
  • 1st completion date
→
The bet: remove the discovery step. Put the tools in front of the user before they doubt the choice.
→
Source · UJ first-session, 7d window · Blank scoping query, 90d
02
The Solution

Open the Add Panel by default.

For first-session users on Blank sites, the Add Panel starts open. Components are visible the moment the canvas loads. One less click, infinitely more affordance.

Blank site with Add Panel collapsed (control)
ControlPanel collapsed. User must find and click it to begin.
Blank site with Add Panel open by default (treatment)
TreatmentPanel open. Image, Title, Button, Section, Gallery, Video, all instantly clickable.
03
Precedent

A sibling surface moved Premium +6.2% and Start Working +8%.

Prior Empty State A/B test inside the Section
Before: empty Section. After: 3 starting-point icons ("Designed Section / Grid Layout / Add an Element"), lifting both Premium and Start Working.
+6.2%
Premium lift
+8%
Start Working lift
Both statistically significant. Shipped to production.
A surface-level affordance change in this same Blank-site surface produced top-line business outcomes.
This test extends that precedent to a sibling surface that has never been touched: the Add Panel.
Why now: top-of-funnel changes compound. A small lift across 1/3 of new users moves a big number.
04
How it started

How a side conversation became a live experiment.

Rodi sees the funnel data with a lightbulb above his head
1The spark. Rodi sees the funnel data. Lightbulb.
Rodi pitches Miri who explains Studio 2 has the runway
2Out of scope. Brings it to Miri. Studio 2 has the runway.
Eyal overhears the conversation and raises a hand
3I'll build it. Eyal overhears, raises a hand.
Miri gives a warm approval to Eyal and Rodi
4Greenlit. Miri approves. Light governance, full ownership.
Rodi and Eyal wearing PM-labeled baseball caps, scoping the Blank vs Template question
5The PM hat. Rodi + Eyal scope: Blank only, Templates excluded.
Portfolio template with the Add Panel covering the hero and CTA
6Why Blank only. On Templates, the Add Panel covers the hero. Blank is the only safe place to open it.
Eyal at a monitor with Octocode the friendly octopus exploring the repo
7Into the repo. Eyal + Octocode map Studio's git.
Split scene: Rodi sketches the A/B test plan on a whiteboard while Nohar reviews Eyal's code
8Plan + review. Rodi drafts the A/B test. Nohar approves Eyal's code.
Rodi and Eyal celebrate launching the A/B test as cartoon dollar bills fly through the office
9Launch. Test live. Dollar bills in flight.
05
The Test · A/B Framework

How we'll know it worked.

One funnel, three KPIs. A lift at any stage flows downstream to Premium.

Stage 01

Start Exploring

Users actually engage with the Add Panel: scroll, hover, discover what's inside.

Stage 02

Start Working

Meaningful creation: 8 components, 1st library, 6th media, 1st page, or completion, whichever comes first.

Outcome

Premium

The long-tail conversion. The metric the business ultimately cares about.

Why these three move together

These KPIs aren't independent. They're the same journey, measured at three depths. Prior A/B tests across the surface have consistently shown that pushing more users into meaningful creation reliably lifts Premium downstream. A win at any stage is a real signal. They all sit on the same chain.

Live
Population: first-session users on Blank sites · 1/3 of new users
A/B running · monitoring active
06
What's Next

The biggest loss is the idea you never test.

01

Moving the needle

We are not just here to read out the numbers. The BA job is to land quick wins, influence the product itself, and move metrics, not only report on them.

02

Being Data Driven

An A/B test is the method for proving whether an idea actually works. Win or lose, we leave with a real answer instead of an opinion.

03

Breaking the barrier

A BA can ship without waiting on dev, PM, or UX allocations. End-to-end ownership turns "I have an idea" directly into "it is in production".

04

The idea you never tested

Your intuition as a BA has product-grade potential. The biggest loss is not a flat result, it is keeping a good idea in your head and never letting it see the light.

Click or press → to reveal the next idea
The takeaway: trust the intuition. Run the test. Let the data settle it.
07
Q & A
?

Questions, pushback, ideas.

What would you test next on first-session Blank-site users?
EB
Eyal Bourstein
Studio Data
RM
Rodi Morozov
Studio Data
08
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